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1. GRADES… Yes, they are very important. Many college students 'party' for their first years only to wake up with a few semesters remaining to get their GPA up to a halfway respectable level.

2. INTERNSHIPS… Actually, a recent survey of Personnel Directors showed internship experience to be just as important as grades. Your college placement office has long lists of companies offering summer internships, and during the year there are plenty of companies ready to take on college students in one capacity or another. Of course, the internships at well-known companies or those that pay decently are highly competitive, but you should be able to win a position with your new résumé and the interview techniques you're now learning.

3. PART-TIME JOBS… Simply documenting that you've worked steadily while in college is a big plus to employers. The most favorable would be jobs at companies even partially related to your intended field, but even a restaurant or retail position shows your responsibility.

4. PROJECTS… Try to sign up for classes with projects, research papers, or other opportunities to show creativity and professionalism. The notations "Conducted a detailed study on corporate behavior in the Apple Computer Company" or "Received A grade for a major research paper on underserved market segments" are impressive on your résumé.

5. ACTIVITIES… Volunteer activities for Big Brothers / Big Sisters, holding an officer position in the Student Marketing Association, serving as Dorm representative, significant fraternity / sorority activities, team sports, or participation in other activities may well help tip the balance in your favor for today's employers, who are looking for doers and go-getters.

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